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Dead & Company to launch immersive experience ahead of Sphere residency

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Dead & Company will launch a new immersive pop-up for fans ahead of their ‘Dead Forever’ residency at the Sphere. The ‘Dead Forever Experience’, created in partnership with Vibee, opens May 15 at The Venetian Resort Las Vegas and is described as a centralized hub where fans can “come together and celebrate, shop, view exclusive Dead & Company content and explore the Grateful Dead’s unparalleled legacy.” Visitors can explore more than 22,000 square feet of interactive exhibit space across two floors, which will be located at The Venetian Resort Las Vegas.

The experience, located by the Palazzo Waterfall Atrium, at The Venetian, will cover two floors and feature a one-fourth scale functioning recreation of the Grateful Dead’s iconic sound system, the Wall of Sound; a Participation Row, where fans can take action for causes important to the band, like HeadCount and REVERB; and Art at The Edge of Magic, a new immersive art exhibition from drummer Mickey Hart. There will also be a photo exhibit, featuring 145 Dead images from 27 photographers, and a cinema experience that will show Dead & Company’s May 8, 2023, concert at Cornell University’s Barton Hall.  The Dead Forever Experience will also have a retail store, where fans can snag exclusive Dead & Company merchandise, including show posters, apparel and accessories, as well as vinyl. There will also be a bar and lounge with specialty cocktails.

The Dead Forever Experience will be open five days a week for the duration of Dead & Company’s Dead Forever – Live at Sphere residency and will be open to the public at no charge. Vibee packages can be purchased at deadforever.vibee.com.

The “Dead Forever – Live at Sphere” residency kicks off Thursday, May 16, and runs until July 13. Tickets are available at deadandcompany.com.

Editorial credit: Sterling Munksgard / Shutterstock.com

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